Integrity Solutions partner and senior consultant Steve Schmidt on going from talk to action around company values and brand promise.
I'm often perplexed by the fact that organizations will spend a great deal of time formulating their mission, vision, their values. They come up with some great slogans and sayings and words. And they create a poster and 'there it is' on the wall...
So... what are we doing to deliver on that brand promise? How are we equipping our people? How do we bridge the gap between what we SAY we do as a company and the actions of our people?
And it's that conduit- it's not an easy equation... What we often find is that organizations will try to educate their staff in terms of how to bring that to life. I think the magic is having your employees WANT to pull it through have it something that they want to embrace. So you're building competency providing them tools, and through that you gain a sense of confidence in their ability to act on that. Then the third one is really their commitment to the organization. That's what works...
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