What makes a good logo? And what hidden messages are there in famous logos? Graphic designer David Airey deconstructs some of the world's most famous logos.
Made with our colleagues from BBC Archive.
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The hidden meanings tucked inside famous logos | BBC Ideas
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bbc ideasbbcideasshort filmscurious mindslearningsciencephilosophyself-improvementexplainerpsychologyanimationsdesignlogobrandvisualmonogramsgraphicsymbolwordmarkillustratorcreativityvectorphotoshopmeaningsecrethidden meaningfamous logosfamous brandsafter effectsgraphic designerlogos hidden meaninglogos hidden messageshidden messages in famous logoswhat logos really meanlogo historylogo designlogo ideasamazon logoapple logo