Third-party cookies are going away, most likely in 2024 if Google doesn’t push it back once again.

But it will happen and first-party data will be the way forward.

Aside from that reason, collecting first-party data also ensures that you’re
- complying with privacy regulations
- collecting a more accurate form of data and
- prioritizing data-driven marketing

But how can you go about collecting first–party data? And more importantly, how to use it in your campaigns?

In this episode, you’ll hear about all of that from Kerri Amodio and Navah Hopkins.

Tune in to learn:
- How to get clean first-party data?
- How to apply first-party data insights to your campaigns?
- Data collection tips for B2B & Ecommerce

Our panelists:
- Kerri Amodio, Closed Loop
- Navah Hopkins, Optmyzr

Chapters:
0:00 Preview
1:44 Fred's intro
2:50 About the panelists
5:00 Why you need to move away from third-party data?
9:36 How is third-party data different from first-party data?
15:00 How to hold on to your first-party data?
17:16 How to get clean first-party data if you're a B2C business?
20:30 First-party data collection for B2B businesses with longer sales cycles
29:30 How to apply first-party data insights to your campaign?
43:56 Cross-channel strategy for collecting first-party data
49:00 Final thoughts

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#ppc #googleads #firstpartydata #sem #optmyzr #adtech #digitalmarketing

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