How does a company founded in 1911 stay relevant and a leader in the tech space today? Continual evolution and a willingness to disrupt.

IBM has long been a leader in the technology industry because of its willingness to experiment and challenge the status quo. Chief Communications and Chief Marketing Officer Jonathan Adashek attributes that to staying on top of advancements and being willing to adapt and find creative solutions.

5 Pillars of Personalization at Scale: [ Ссылка ]
“What If” press release: [ Ссылка ]


This episode is sponsored by IBM.

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Dubbed "The Queen Of Customer Experience" by Meta, Blake Morgan is a keynote speaker, customer experience futurist, and author of “The Customer Of The Future: 10 Guiding Principles For Winning Tomorrow’s Business”, an Amazon, Book Authority, and Porchlight bestseller. She is the host of The Modern Customer Podcast. Visit her website here: [ Ссылка ]

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