What is Big Data really all about? In this episode, we explore insights from Rob Kitchin’s book, “The Data Revolution,” to uncover the true essence of Big Data. It's not just about the massive volume—it's about velocity, variety, exhaustivity, resolution, relationality, and flexibility. Learn how social media, retail, government, and scientific data exemplify these key characteristics and how they are shaping a disruptive innovation that's changing the way we research, make decisions, and perceive the world. Join us as we break down how Big Data is revolutionizing our understanding of information in this ever-evolving digital age!

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