In today’s video, we take a look at the top 10 Indian D2C startup brands.

00:00 Introduction
03:07 #10 Vahdam India
04:05 #9 Bewakoof
04:53 #8 Mamaearth
05:55 #7 Licious
07:16 #6 Wakefit
08:23 #5 HealthKart
09:18 #4 Rebel Foods
10:37 #3 Boat Lifestyle
11:52 #2 Lenskart
13:16 #1 Nykaa

#10 Vahdam India: Founded by Bala Sarda in 2015, Vahdam India is a premium tea brand coming out of India – offering more than 100 signature tea blends. They started selling their tea in the US and Europe – that’s where the majority of their revenues come from. In FY20, Vahdam India sold teas worth $10 million to 2 million customers across 100 countries.

#9 Bewakoof: Founded by Prabhkiran Singh and Siddharth Munot in 2012, Bewakoof is a D2C fashion brand that sells T-Shirts and other fashion accessories like pants, backpacks and mobile covers with quirky messages and designs through their online platform. To date, they have sold their products to more than 6 million customers.

#8 Mamaearth: Founded by Ghazal Alagh and Varun Alagh in 2016, Mamaearth is a D2C babycare brand that sells toxin-free babycare products. Today, they have expanded their toxin-free product portfolio to enter the adult personal care market as well. In FY21, Mamaearth’s revenue grew 5X to reach ₹500 crore.

#7 Licious: Founded by Abhay Hanjura and Vivek Gupta in 2015, Licious is a D2C fresh meat brand that controls their entire supply chain to deliver fresh meat to their customers. From just 1,300 orders in their first month, Licious has now scaled to 1 million orders every month. In FY20, they raked in ₹180 crore and their revenue for FY21 has already crossed ₹600 crore in the first six months.

#6 Wakefit: Founded by Ankit Garg and Chaitanya Ramalingegowda, Wakefit is a D2C mattress brand that made its name by selling premium mattresses at affordable prices. Despite the pandemic, their revenues have grown 2X from ₹199 crore in FY20 to ₹410 crore in FY21 – while also staying profitable.

#5 HealthKart: Founded by Sameer Maheshwari and Prashant Tandon in 2011, HealthKart is online health and fitness supplements brand that sells health and nutrition supplement products under their own brands like MuscleBlaze, TrueBasics, Incredio, HealthViva and Nouriza. In FY20, HealthKart earned ₹353.2 crore in revenue and they also have adopted an omnichannel approach by opening up 93 physical stores across 37 cities.

#4 Rebel Foods: Founded Jaydeep Barman and Kallol Banerjee in 2011, Rebel Foods started as a small restaurant business named Faasos. The duo turned their restaurant business into cloud kitchen business after realising more than 75% of their orders were coming online. Today, they have 10 brands under the Rebel Foods brands with more than 320 cloud kitchens across the country.

#3 Boat Lifestyle: Founded by Aman Gupta and Sameer Mehta in 2016, Boat is a D2C consumer electronic brand that sells everything from charging cables to Bluetooth speakers to earphones to home studio. Today, Boat sells more than 15,000 units every day. In FY20, Boat raked in ₹701 crore in revenue – making a profit of ₹49 crore.

#2 Lenskart: Founded by Peyush Bansal, Amit Chaudhary and Sumeet Kapahi in 2010, Lenskart is a D2C eyewear brand that sells more than 8 million eyewear to their customers through their online platform and more than 750 physical stores across the country.

#1 Nykaa: Founded by Falguni Nayyar in 2012, IPO-bound omnichannel beauty and cosmetics retailer Nykaa sells their own private label brands like Nykaa Naturals, Nykaa Cosmetics, Kay Beauty, Nykd by Nykaa, 20 Dresses and Pipa Bella through their online platform. Nykaa is one of those rare profitable unicorns – which managed to generate a revenue of ₹2,441 crore while pocketing ₹62 crore in profits.

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