“My claim is that, in this day and age, pushing revenue managers or advising them towards total revenue management is in a way misleading. If you're looking to take more responsibilities now more than ever get involved in demand generation. I’m not saying TRM is not valuable, I’m saying it doesn’t make you indispensable.”
Dori Stein – CEO of Fornova ([ Ссылка ])
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👀 WATCH NEXT (A few of our other videos)
Fornova – Who Are We [ Ссылка ]
Revenue Manager Crisis Checklist [ Ссылка ]
Now is the time for hotels to bring revenue and marketing together [ Ссылка ]
How will the RMS evolve to move revenue management forward [ Ссылка ]
Does education and training support revenue manager evolution [ Ссылка ]
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