Germany – it’s the next stop on our 12-country tour this season. Here to greet us and tell us all about how to start a business or partner with an existing business in Germany is the “Connectpreneur” himself, Jens Heitland.

Considering their membership in the European Union, you may find what Jens reveals about doing business in Germany shocking. What’s not surprising is hearing him describe German culture as one of accuracy and precision which explains why STEM-focused industries thrive there, particularly automotive and traditional engineering and architecture firms.

But it takes more than having a STEM focus to succeed in business in Germany. In this episode, Jens explains other factors like language, accounting protocol, and the legal paperwork required for success there. And he should know. As a native German who started his first business in Germany, he’s in a great position to share his insights which include pricing strategies, global labour sourcing, and innovative leadership.

Jens is a serial entrepreneur, a former IKEA executive, and a current director at Foot Locker. He’s worked in every size company and offers a unique perspective for anyone seeking to not only do business in Germany but to also develop human innovation in the process. Discover more by tuning in now!

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