Disney
Nike
Tiffany's
All elicit an image, an emotion, and perhaps a memory or story that connects you to the brand.
In this video learn how you can build your personal brand so you can attract your ideal client and make a bigger impact on the world through your business.
Three things to consider if you're just getting started, are considering upping your game or are in the process of rebranding:
1. Determine who YOU are and what you stand for. What is something that makes you compassionately angry? This is what fuels your passion to help your client. Consider your personal passions, interests, and talents. How can you share this with others? What are values and beliefs you have? This will draw the right client to YOU!
2. Reflect: why have people connected with you over the course of the last month/year? You are an expert at something! Consider why people reach out to you and write all of the reasons. Package it into a picture with fonts, colors, and images so you can tell the story of what you have to offer your ICA: Ideal Client Avatar (Thanks, Amy Porterfield, for that term!)
3. What emotion do you want to convey and what story do you want to sell? Consider where your customers are shopping, what they wear, where they live, the kind of car they drive! Write it all down then get into their head--design your branding (logo, website, blog templates, etc...) with these in mind so you magnetize the right people to your page.
After watching this video, do you homework--
Create your own storyboard with fonts you like from dafonts.com and consider logos you like and colors that have meaning and match your personality and vision for your business!
And then get to it!
Use a graphic designer in your community or from Fiverr to design an image (or maybe even 2-3 then narrow it down) and begin working with your web designer to create a site that is appealing to your audience.
This is a surface level training.
Want to go deeper?
Register for Wednesday's class where we will meet with branding expert and co-founder of Medium (hit-selling card game!), Danielle Deley, where she will walk you through the stages of building your brand.
Visit www.shinewithfrannie.com/live-events/ to register for Wednesday's session at 1 PM EST.
