🔍 Exploring the Familiarity Principle and Mere Exposure Effect in Psychology 🔍 Join Deepak Sharma as he delves into the intriguing concepts of the Familiarity Principle and the Mere Exposure Effect, foundational theories in the realm of social psychology developed by Robert Zajonc. This video offers a comprehensive understanding of these psychological phenomena and their implications.
In This Video:
🌟 Familiarity Principle:
Definition and Meaning: Learn what the Familiarity Principle is and how it shapes our preferences and behaviors based on repeated exposure.
Psychological Basis: Understand the underlying psychological mechanisms that make familiar stimuli more appealing to us.
Examples: Real-life examples demonstrating how familiarity influences our daily choices, from brand loyalty to social interactions.
📈 Mere Exposure Effect:
Definition and Explanation: Discover the Mere Exposure Effect and its role in increasing our liking for something simply through repeated exposure.
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BITS YUVA Institute of Psychology: Dedicated to Excellence in the Field of Psychology
Established over a decade ago, BITS YUVA Institute of Psychology is a premier institution that specializes in providing comprehensive services in the exclusive field of psychology. With a proven track record of success, we have become a trusted name in the industry, catering to the diverse needs of aspiring professionals in the field of psychology.
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Over the years, we have achieved remarkable success in helping students excel in various Teaching competitive exams and academic pursuits related to Education & Psychology. Some of our notable accomplishments include:
NTA NET Psychology: We have successfully completed batches for the NTA NET Psychology exam, which is a crucial step for those aspiring to become assistant professors or research scholars in the field of psychology.
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