Is it important to use brand ambassadors as a part of a marketing strategy? Listen to our Influencer Marketing Director, Lucy, talk about what makes a good brand ambassador and how brands can benefit from them.

00:00-01:58 Intro
01:58-05:00 How to utilise Influencers
05:00-07:06 Optimisation
07:06-12:22 Choosing a brand ambassador
12:22-13:05 Influencer marketing definition
13:05-19:30 Key metrics
19:30-20:25 Outro


#influencers #influencermarketing #socialmedia #socialmediaagency #socialmediamarketing

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The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

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