In January 1976 Mercedes-Benz introduced the 123 series saloon. It stepped out into the limelight for the first time with all the poise and assurance of being best in class. Classic body lines placed this new Mercedes-Benz in the tradition of its predecessor (W 115/114); they gave the new car modern elegance, a spirited but dignified look, and natural authority. This was no automotive revolutionary strutting out before the public, but a completely mature car of the upper mid-size category in which up-to-date technology and tried-and-tested engineering merged with the brand values. Much as expected, experts and customers alike gave the model a very warm welcome.
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source: Mercedes-Benz Classic ALL TIME STARS
