Welcome to the first episode of the first series of the eCommerce Growth Show Adriatic!

Webinar hosting Ex-Google ZOO NACE Head of brand planning, digital marketing lecturer Lazar Džamić.

He will be taking us through the journey of creative interventions across the Customer Journey – especially triggered communications, sharing tips for maximising up-sell, x-sell and brand effect.

Key points:
1. Triggered messages are responsible for majority of prospect conversion
2. Creativity plays a big role in increasing the impact of these messages
3. Creativity could be powered by data or external insights. Practical examples of respected global brands.

- About Segmentify
If you’re looking for a personalisation solution to increase sales, boost customer engagement and provide better insights into your customers than other solutions then look no further.

Imagine a tool that already knew your customer's preferences before they landed on your site, and was able to recommend the right products to the right customer at the right time. Segmentify creates a personalised shopping experience across every customer touchpoint in real-time, giving you the best advantage over your competition.

Powered by machine-learning technology, Segmentify tracks and targets individual website visitors according to their unique online buying habits better than any personalisation platform on the market. Don’t take our word for it - Forbes mentioned us as one of the top machine learning companies to watch!

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