How STARBUCKS Became a Success Story | Howard Schultz | The Poor Billionaire
Hey everyone, and welcome to “Booked” where we inspire others with inspiring stories. In today’s video, we are going to go over the success story of Starbucks and talk about its ex-Chairman and CEO Howard Schultz.
So, make sure to stick with us till the end since we’re gonna share with you the key lessons that you should keep in mind if you ever wanted to undertake the same path as his as well as the books that he recommends you to read if you ever wanted to reach success.
But before getting to the middle of today’s video, make sure to hit that subscribe button and turn on that notification bell so that you don't miss anything!
that being said, let’s get into it:
To some people, a day can never start unless there’s a hot cup of coffee at the beginning of it. Some like it dark, others may add some milk to it. Some like it strong, while others prefer it to be light. But one thing is sure: they all agree that it needs to be present on their desk or table so that they can switch on to the active mode.
But coffee nowadays turned from a simple beverage to more of a craft that pushed coffee shops, restaurants, and companies to compete against each in order to come up with that secret recipe of the perfect cup of coffee.
This allowed for the birth of many giants such as Nescafé, Peet’s, McCafé, and without forgetting, all-star Starbucks.
so, what’s the story of this corporate giant?
Although he came from a relatively poor family, Howard managed to graduate from Canarsie
High school, get to Northern Michigan University for four years and got a B.A in
communications. It should be noted that Howard worked as a bartender, took out
loans, and even had to sell his blood so that he could pay for school.
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📚 Howard Schultz's book recommendations:
- From the Ground Up A Journey to Reimagine the Promise of America written by Howard Schultz - [ Ссылка ]
- Pour Your Heart Into It: How Starbucks Built a Company One Cup at
a Time was written by Howard Schultz - [ Ссылка ]
- Just Mercy: A Story of Justice and Redemption - [ Ссылка ]
- The Road to Character - [ Ссылка ]
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Hello everyone and welcome to Booked! Where we inspire others with inspiring success stories.
If you are a creative entrepreneur - inspired by famous entrepreneurs and by different business success story then this channel is for you!
In this channel, you'll learn from the best entrepreneurs about how they believed in their ideas enough to make it a reality.
How they had the courage and passion to start up their dream and to create wealth.
Books can change your life. You just need to pick the right book.
And that’s what we are doing here, We are sourcing and sharing the books that the founders read along their amazing journey.
Books that changed their life. Books that will change your life as well.
You’ll learn from real entrepreneurs how to build a business.
In each video, you’ll see book recommendations for entrepreneurship and more.
If you are a real entrepreneur, subscribe for business books, business ideas, and much more success stories you can learn from.
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