In this video, we at Psyched! discuss why we sometimes can see faces in inanimate objects. Face pareidolia, as the phenomenon is called, has been linked to similar neurological processes involved with face perception. Specifically, the fusiform face area (FFA), a region located in the fusiform gyrus in the inferior temporal lobe, has been shown to be activated both in response to actual human face perception and illusory face perception. This may help explain why certain inanimate objects contain features and characteristics that evoke the immediate sensation of "seeing" a face.
References:
Liu, J., Li, J., Feng, L., Li, L., Tian, J., & Lee, K. (2014). Seeing Jesus in toast: Neural and behavioral correlates of face pareidolia. Cortex, 53, 6+-77. doi:10.1016/j.cortex.2014.01.013
Simion, F., & Di Giorgio, E. (2015). Face perception and processing in early infancy: Inborn predispositions and developmental changes. Frontiers in Psychology, 6. doi:10.3389/fpsyg.2015.00969
Wardle, S., Seymour, K., & Taubert, J. Decoding face pareidolia in the human brain with fMRI. Journal of Vision, 17, 294. doi:10.1167/17.10.294
Narrated by: Michael Horberg
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