Half of product searches start on Google and the competition is fierce. Across auto brands, more than half pay to appear against competitor brands’ keywords.
So, how does Ford one-up the competition? Cody Stack, Director of Auto at Gartner For Marketers, lays out Ford’s strategy to sway consumers late in the purchase process.
The Two-Minute Case Study series presents bite-sized best practices across digital efforts. To learn more, visit GartnerL2.com.
Two-Minute Case Study - How Ford Wins At Search
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Digital marketingMarketing newsBusiness newsInternet newsTech newsDigital researchBusiness intelligenceDigital trendMarket trendBrand strategyGartnerGartner L2GartnerL2Gartner For MarketersAutoAutomotiveAuto IndustryFordFord F-150Toyota TundraGMC SierraGMCToyotaSearchPaid SearchSearch VisibilityPaid Search VisibilityCarCar DealershipAuto Dealershipbuyfordnowbuyfordnow.comBest PracticesSearch ConquestingConquesting
