The fascinating story of McDonald’s success cannot be completed without the mention of its famous logo design. Those Golden Arches are one of the most popular things on the surface of Earth.

1940 - The very first logo for the restaurant was composed of a black wordmark, set in three levels, and executed in three different styles.

1941 - The Barbecue concept was replaced by Hamburgers, which were getting more and more popularity in the USA. The title of the restaurant was altered in 1948 and the logo was redesigned. It was now composed of a white 'MacDonald’s Famous Hamburgers' nameplate on a black background, with a small white image of the Chef, who was friendly smiling.

1953 - The company finally changed its name to simply MacDonald’s and this is where it all begins. The logo was still far from what we all know today, but the red color appeared in the color palette, giving the right direction for the brand.

1961 - The Golden Arches of the McDonald’s logo was inspired by the first franchised unit of McDonald’s which was designed by Stanley Clark Meston. However, the arches were the brainchild of Richard McDonald’s, one of the McDonald brothers, who thought that they would catch the attention of the bypassers.

1968 - The 'M' begins. The first change he did was redesigning the logo. He got rid of the double arches and joined them to make them look like the letter ‘M’. He put the name of the company into the letter of the logo.

1983 - The emblem with the wordmark was placed inside a red rectangle with rounded angles. The lettering was switched from black to white, which looked friendlier and more welcoming. This insignia is probably the most recognizable version of all the fast-food legend logos and is still used by the company, being instantly recognizable across the globe and evoking a sense of joy, happiness, and passion.

1993 - The version of 1993 featured a simple yellow “M” with a black shadow, no lettering or framing, just a minimalist emblem, which was first used only in the United States, but later became international and stayed with the company for almost twenty years.

2003 - The same minimalist approach was followed at the beginning of the 2000s when another version of the logo was designed. The flat yellow 'M' was placed inside a red square with rounded angles.

2006 - In 2006 the flat yellow design was created for the brand. The most minimalist amongst all the versions, today it is widely used by the company for both domestic and international markets.

2018 - The 2018 design is the same yellow emblem they used for a long time, but placed inside a red square with rounded corners.

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