This is part 2 of my complete keyword research tutorial with Ahrefs. This video will cover a lot of the more advanced ideas behind keyword research which includes competitor analysis and understanding your competitor's backlinks.
Ahref's data sometimes gives vague recommendations that's why it's important to know how to analyze your competitor's backlinks and understand when a keyword should be targetted and when it shouldn't.
Backlinks are a whole world within SEO, and its important to understand the basics of the type of backlinks that our competitors have gotten over time. How many backlinks would we need to rank properly for this keyword? That's something I cover in this video.
I also touch on two advanced keyword research tips, which are keyword modifiers and checking your competitor's keywords. Both of these are going to speed up your keyword research process and allow you to be more efficient in your work. These will also save you some credits on your keyword research platforms!
Timestamps:
0:00 Intro
0:19 Keyword overview
0:40 SERP Overview
1:10 Start with Domain Rating
2:41 URL Rating is more relevant
3:23 How many Backlinks do we need?
6:16 Use Keyword Modifiers
7:18 Check your competitor's keywords
8:11 Airbnb's incredible SEO Strategy
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