2024 NGO and charity trends, talking about Gen-AI, TikTok, email, website and more.
0:00 Start
0:15 Who am I?
0:39 Hard-mode fundraising year
1:05 Digital priority for non-profits
1:50 E-mail, gaining and losing?
2:46 TikTok, Instagram, Facebook, X
3:46 TikTok as best play?
4:52 Websites and their potential
6:14 Top channels by impact, 2023 vs 2024
6:48 AI, Gen-AI for non-profits
7:22 2-year churn on recurring donors
7:51 NGO leaders don't understand digital
8:14 Donation death-spiral
