Which rules does organizations follow before considering advertising?
Organizations usually follow the four rules provided below before considering any form of advertising.
- Aim: The central aim of the company will be analyzed. Need to decide on the aim of the advertising like
- is it for providing information and inform the consumers?
- Is it for improving the image of the business?
- Improving the sales
- Improving the produce listings.
- Target: The primary target need to be determined. Based on that a specific segment of customers like
- Youngsters
- College Going Students
- Male
- Female
- Kids
- Working professional
- Media: Considering the aim of the advertising and the targeted segment determin which media best suits for advertising. The media like
- Internet
- Print
- TV
- Movies
- Banner posters/hoardings
- Competitors: Compare with the advertising strategies followed by the competitors. Based on the results achieved by the competitors, a decision will be taken regarding the approach to be followed.
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