Kayla Itsines. I don't know how you say her last name. So she's like a fitness influencer type person. Ends up creating an app called the Sweat App. I believe they sold it for $400 million. I thought that was a great example of not just saying, I'm gonna hold up a detox tea and, you know, get paid $5,000 for a shout out. I'm actually gonna create a business off of my following.

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