Do you know what your brand sounds like?

Our guest on today's episode, Shez Mehra, helps marketing leaders answer this question to help their brand win. Defining a brand’s sound is a crucial, but commonly overlooked aspect of building a brand.

Shez is Vice President of Growth at Songtradr and MassiveMusic, the largest music licensing platform in the world. His love affair with sound began early on as a kid and grew into a passion that fueled his eclectic career as a successful DJ then on to an inspiring career now in advertising and branding.

You’ll learn:
- Common misunderstandings marketers have regarding sonic branding.
- How to unlock the power of sound to influence people, deepen their affinity to your brand's mission, and stand out in a cluttered marketplace.
- How the world's most influential brands are maximizing each of their marking touchpoints globally by crafting a cohesive strategy for sound.
- How investing in sonic branding has a direct impact on ROI.
- Everything you need to know to decide when/how to go all-in on sonic branding.
- Trends to consider as you're making your ‘24/’25 marketing decisions.

Tune in and join the conversation “Unlock Your Brand’s Sound” here at Listen Loudly with Bethany Cranfield and Prentice Howe.

Highlights:
[00:00] - Introduction
[00:29] - Definition of Sonic Branding
[02:22] - Examples of Sonic Branding vs Jingles
[05:33] - Shez's Personal Inspiration with Sound
[06:04] - Recent Projects Shez is Excited About
[10:57] - Brand Examples of Sonic Branding
[20:11] - Advice for Brands
[21:38] - Specific Touchpoints Brands Could Explore
[28:32] - Shez’s Vision In The Field
[31:12] - Incorporating AI
[37:53] - Outro

Shownotes:
Songtradr - www.songtradr.com/
Shez Mehra - www.linkedin.com/in/shezmehra/?originalSubdomain=ca
Sonic Branding - www.forbes.com/sites/
Brand Affinity - rockcontent.com/blog/brand-affinity/

Door No. 3
We help challenger brands nail their positioning, craft their unique voice, grow customer demand and scale.

Based in Austin, Texas, Door No. 3 represents a diverse mix of growth clients including RetailMeNot, MALK Organics, Baylor Scott & White Health, T3, Copalli Run, mindbodygreen and First United Bank.

Services include brand positioning, creative, data +analytics and paid media.

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