Rural communities represent a diverse population that encompasses over 97% of America’s landmass. Rural residents make significant contributions to our nation’s economy across multiple sectors, including agriculture, education, manufacturing, and technology. Today’s rural resident is active in the digital space, routinely utilizing internet-based communication tools to connect with information, resources, and programs.

Rural life presents unique challenges and opportunities to residents. Public sector organizations that provide services to rural communities should prioritize rural-informed communications and outreach strategies. Marketing tactics that work in urban and suburban areas may not be effective in reaching rural residents. Developing community engagement strategies tailored to rural communities can help improve results and strengthen relationships.

In this month’s webinar, Becker Digital’s team will discuss actionable ways government agencies and nonprofit organizations can improve rural community engagement initiatives. We’ll discuss modern rural populations, the uniqueness of rural life, technology’s utilization in rural communities, and outline effective strategies to engage rural audiences.

Topics discussed in the webinar include:
- Meet America’s Diverse Rural Population
- Social Media’s Role in Modern Rural Communities
- Tips for Developing an Effective Public Engagement Campaign
- How Public Sector Organizations Can Reach Rural Communities

For additional information, please visit www.becker-digital.com.

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