The Great Marketing Growth Debate is about having all the marketing growth frameworks in one place with 6 growth frameworks, 3 panel debates ad 24 marketing experts.
Through The Great Marketing Growth Debate, you can learn the details of each framework and engage with the respective thought leader - so you can make educated decisions on the optimal approach to drive growth for your business.
Framework 1: Focus on the Right Customers for Strategic Advantage and The Customer Centricity Playbook
The first contender in the Great Marketing Growth Debate is Dr. Peter Fader, author of Customer Centricity. Hear him make the case for driving growth by focusing on your most valuable customers.
