In this session, Dan Liddle (Senior SEO Account Manager at Croud) discusses natural language processing (NLP) and how it works in practice.
A panel discussion follows with 3 other panelists to explore how NLP is used by search engines and Google's BERT algorithm. The panel is hosted by Victoria Olsina and features SEO experts Kristine Schachinger, Jeff Coyle, and Duane Forrester.
Get a walkthrough of practical ways you can implement NLP into your SEO strategy — from using Google's Natural Language API tool to understanding Googlebot's perception of your brand to generating meta descriptions using Python, to quickly categorizing keywords using machine learning.
Slides and transcript → [ Ссылка ]
Semrush SEO Toolkit → [ Ссылка ]
Related webinars → [ Ссылка ]
More webinars → [ Ссылка ]
Learn more → [ Ссылка ]
00:00 Introduction to Topic and Panelists
05:20 What is NLP and Why Should SEOs Use It?
07:03 How NLP Makes Sense of Chaos
09:00 NLP, Google, and Search Intent
10:28 BERT, SMITH, and Natural Language
12:00 NLP In-Depth with Examples
15:02 Key Takeaways for How to Use NLP
16:40 Adding Value to Content and Other NLP Case Studies
19:38 Creating Text Using NLP
23:20 NLP Topic Modelling and Categorization
25:58 Visualization and Reporting
27:03 Advanced NLP Techniques for SEO
30:38 Schema and Natural Language
37:18 Understanding Knowledge Graphs
40:15 How Google Works Under The Hood
45:27 The Value of Looking At What Google Is Trying To Do
47:47 There Are No Shortcuts in SEO Anymore
51:30 The Paradigm Shift in Search Engines: Resource Prioritization
58:02 Webinar Conclusion
