HOLD ON, EARTH, VARNA IS DANCING!
We would like to thank the Dance Ensemble Konstantin Preslavski, Varna!
RICHMART VINTAGE project supporting the Bulgarian folklore dances and Bulgarian fashion industry, aiming to establish the brand “MADE IN BULGARIA”
THE MAGIC OF THE BULGARIAN FOLKLORE DANCE CONQUERS THE WORLD! WHY NOT?
1. Establishing the national identity! Bulgarian folklore is the richest folklore in the world in terms of rhythms.
2. Bulgarian folklore dance is one issue which can unite all the Bulgarians in the world.
3. The economic benefits of the project – using the Bulgarian folklore dance we can gain global PR and advertisement of the Bulgarian folklore, tourism and industry as a whole, which would help the establishment of the brand “MADE IN BULGARIA”. /The Bulgarians abroad are 2 million alone. If everyone participates in the project, given it takes 100 people to form traditional Bulgarian dance – that would mean 20,000 videos of Bulgarian folklore dances. Considering the creation of one video costs around 5,000 euro, that would mean the whole campaign is worth 100,000,000 euro!/
4. Bulgarian folklore dances with their unique uneven rhythms are not only Bulgarian’s fortune, but world’s as well.
5. The uneven rhythms have positive impact on the human’s health – THE ACTIVE DANCERS DO NOT SUFFER FROM CANCER OR SPINAL CURVATURE!
Given a scientific explanation, this news would attract huge interest from the whole world!
6. Establishing new Bulgarian folklore dances clubs around the world – new style in the physical activity of a person, which prevents the spinal curvature and cancers.

Let us all celebrate the 24th of May 2015 – the holiday of Bulgarian culture with a traditional Bulgarian folklore dance!
Let us all create one video /length 1-3 minutes/ with Bulgarian folklore dance to support this campaign.
Please, upload the videos with the following name “...your personal name… I LOVE BULGARIAN FOLKLORE DANCES!”
Let us all create a huge media campaign – “Hold on, Earth, Bulgarians are dancing!” Together we can make the whole world look forward to the 24th of May!
We would like to invite all the Bulgarians throughout the world and all the friends of Bulgaria!
Richmart Vintage
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vintage@richmart.eu
Bulgaria, Ruse 7000
10 Potsdam str.
Businesses can do well by doing good! - Philip Kotler

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