Greg Warner from Marketsmart.com discusses the current struggles in non-profit fundraising and how to pivot to a donor-driven approach. Greg shares his journey from running a marketing agency to developing solutions specifically for non-profit fundraising. He elaborates on strategies such as enhancing donation value, personalizing donor experiences, and focusing on wealthier donors.
This episode is filled with actionable advice for non-profits to revolutionize their fundraising efforts.
01:28 Greg Warner's Journey into Nonprofit Marketing
02:21 The Pitfalls of Traditional Fundraising Methods
04:37 The Shift to Donor-Driven Fundraising
05:33 The Psychological Aspect of Philanthropy
06:27 The Disconnect in Nonprofit Marketing
07:45 The Inefficiency of Galas and Traditional Fundraising Events
08:49 The Importance of Timing in Philanthropy
09:12 The Impact of Donor-Driven Fundraising
18:24 The Decline of Traditional Fundraising
24:22 The Role of Technology in Modern Fundraising
27:06 The Importance of Focusing on Wealthy Donors
29:25 Conclusion and Final Thoughts
Plus! Don’t miss our previous episode with Ashley Robinson where we delve into more must-know strategies for your agency:
Web Design Customization for Unique Firm Identity
Enhanced SEO Through Targeted Content
Integrating Video to Boost Engagement
Engagement Through Regular Strategy Reviews
Optimizing Social Media for Extended Reach
Personalizing Marketing to Reflect Firm Values
Catch up on these tips to further fuel your agency’s growth. Check out the episode now! [ Ссылка ]
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