A business model innovation disrupted the auto industry in the early 20th century and a business model innovation is disrupting the energy market in the 21st century.

Technology innovation is clearly important. Making the right Strategic Choices (whole product, positioning, product/market fit, etc) is clearly important.

But Business Model innovation may be the key to unlock a new market or disrupt an existing market.

This video, from Tony Seba's class at Stanford "Understanding and Leading Market Disruption" uses the auto industry as a case study in explaining why business model innovation is so important.

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