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Struggling to stand out in the beer industry? It's probably the most competitive of them all, with the current cost-of-living crisis and escalating running costs.
Join us as we sit down with Rachel Auty, the Head of Brew York, to discuss the best strategies for marketing craft beer. She's also a director at Beer Writers, and the founder of Women on Tap, so she knows her stuff when it comes to beer and standing out in the market.
From unique branding, to using social media to disrupt the market, to non-alcoholic beers and product diversification, Rachel unravels the strategies that drive success in this highly competitive market. Starting a mentorship programme at Women on Tap, she also discusses her passion for getting more aspiring females into male-dominated industries.
If you're interested in marketing, craft beer, or simply love a good conversation, this episode is for you. Tune in, grab your favourite beer, and let's learn together. Oh, and what's your biggest f*ck up? Email us at sociallyUA@prohibitionpr.co.uk and we'll share it anonymously on the show.
#BeerMarketing #WomenInBeer #FemaleEntrepreneurship #SociallyUA #MarketingPodcast
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