Mark W. Schaefer is a globally recognized author, speaker, podcaster, business consultant, and blogger. In fact, he runs one of the top five marketing blogs in the world. He teaches graduate marketing classes at Rutgers University and has written eight best-selling books. Mark’s new book Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds is an essential new path to being seen and heard in a busy world.

His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times, and CBS News.

Key Takeaways:
- Bet on your ideas
- Play the long game
- Discover your cumulative advantage
- Adapt to the changing landscape
- Leave your mark

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