This video discusses how researchers measure attitudes using both self-report and covert techniques. While discussing self-report measures, I cover multi-item attitude scales and bogus pipeline methods. I then provide examples of behavioral, physiological, and cognitive covert techniques, and I describe the Implicit Association Test (IAT) in detail.
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The Frank Show Starring Frank M. LoSchiavo features educational videos packed with lots of great information! Like an old-fashioned general store, my channel has something for everybody. Many of my videos feature lectures on statistics and psychology, but there are bonus videos on a variety of other topics, so subscribe today and join the fun!
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