Esteban Kolsky from Thinkjar joins the show to discuss how customer satisfaction is not enough. You need to find out real VALUE for customer. Often, a new business strategy or technology comes along that can be transformational for a business. But because people tend to be creatures of habit, they can be reluctant to change. Unfortunately, this reluctance can stymie good customer experiences and profitability.
Customer Edge TV: CRM and Esteban Kolsky
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Big Data/AnalyticsContact CenterContent MarketingCRMCustomer EngagementCustomer ExperienceCustomer ServiceData Driven MarketingDigital MarketingMarketingOmni-ChannelRetailSales ManagementSales PerformanceSocial Customer ServiceSocial MediaCommerceSocial CommerceMCommerceCustomerEdgeTvCustomer Relationship ManagementEvolutionRevolutionempowered consumersempowered customerscustomer experienceesteban kolskythinkjar