In the field of influence and persuasion, Dr. Robert Cialdini is the most-cited living social psychologist in the world today. Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the fields of persuasion, compliance, and negotiation. Cialdini is the President of Influence at Work, an international consulting, strategic planning and training organization, and is the author of the best-selling book, Influence: Science & Practice.
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