The 9-step pouring ritual:
1. The Purification:
Use clean and rinsed branded glass.

2. The Sacrifice:
Open the tap in one quick action and let the first drops of beer flow away.

3. The Liquid Alchemy Begins:
Hold the glass just under the tap without touching it at a 45° angle.

4. The Head:
Lower the glass to allow the natural formation of the foam head.

5. The Removal:
Close the tap quickly and move the glass away so beer doesn’t drip into the glass.

6. The Beheading:
While the head foams up and overflows the side of the glass,
smooth it gently with a head cutter.
7. The Judgment:
The right amount of foam is usually about 2 fingers .

8. The Cleansing:
Clean the bottom and sides of the glass.

9. The Bestowal:
Present the beer on a clean beer coaster with the logo facing the consumer.

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