Introducing: Marketing Terms A-Z. This is something I’m going to chip away at periodically.

But I thought it might be useful for you to have a quick reference guide of commonly used marketing terminology.

Today’s letter: “W” for Word of Mouth Marketing.

We are exposed to word-of-mouth marketing when we learn about a new product or brand through a friend, family, or our social networks.

This information transfer can be organic (word-of-mouth) or encouraged by a company or brand (word-of-mouth marketing).

Let’s explore this topic together!!! 👍
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Chapters
0:00 What is word-of-mouth marketing?
2:39 How to use word-of-mouth marketing.
4:16 Examples: Netflix & Lush
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