In this video, we will show you epic advertising battles between BMW and Audi through history.
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If you are a fan of BMW or Audi you have to watch this video.
Tell us in the comments who won the advertising war.
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2006 Car of the year
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BMW released an ad for its new 3-series and congratulated Audi for winning the South African car of the Year award. However, it turned out to be a taunt, when the brand said at the bottom of the ad "From the winner of the world car of the year award 2006."
Watch how Audi responded
2009 Santa Monica billboard war
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BMW hosted a rally in Wisconsin, an event that was publicized through an accompanying campaign. The slogan of the campaign was: “A BMW rally with two nearby service centers. What’s next, paramedics at a chess tournament?”
Audi saw an opportunity to capitalize upon BMW’s campaign. In response to BMW’s ads, Audi purchased a billboard in Santa Monica advertising its new A4 sedan and mocking BMW’s slogan.
Watch how BMW responded
2018 Tunisia billboard war
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This time, a BMW dealership bought a billboard and placed it on the route to a local Volkswagen-Audi dealership. Translated to English, the billboard says: “It’s never too late to change your mind.” A clear suggestion for those heading down to buy an Audi.
Watch how Audi responded
Twitter trolling
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BMW tweeted a picture of their sports car – the M4. The light painting showcased some sparkles or pyro works in the background. The tweet got a decent amount of engagement. That is when BMW's main rival responded.
Watch how BMW responded
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The video comes under 'Fair Use' according to Section 107 of the Copyright Act 1976. All the visual-content belongs to their respective owners.
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