The best way to explain inbound marketing is by comparing it to traditional, outbound marketing. It might have a fancy name, but outbound advertising is something we’re all incredibly familiar with: TV and radio ads, flyers, catalogues, magazine and newspaper ads, billboards, cold calls, weekly newsletters, pop ups – all that attention grabby stuff.
Inbound marketing is different: it doesn’t come to us, we go looking for it.
Instead of annoying customers into noticing a company, inbound marketing gets them coming to the business by their own initiative.
Watch this video to know the different between inbound and outbound marketing.
QUICK VIEW GUIDE:
0:00 Start
0:40 What is outbound advertising?
1:24 Why inbound marketing is different?
2:19 Inbound examples
2:51 Inbound benefits
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The Difference: Inbound and Outbound Marketing
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