The first client you sign will always be the hardest client to get. This is because people are more interested in derisking than they are in the reward. It hurts to lose $100 more than it feels good to gain $100. And when you're a beginner, you don't have any evidence. So the only thing you can do is derisk for the prospect.

This is how you get your first client for a marketing agency / smma / b2b business.

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