Low-wage workers drove the record voluntary quit rates that defined the early days of the “Great Resignation,” switching to better jobs in industries raising wages. And they’re coveted in the current split-screen job market—where job opening rates remain highest in the food service, hospitality and heath-care sectors while layoffs mount among higher-paid workers in fields like finance and tech.
Yet despite that long-running script, employers still don’t seem to understand what frontline workers really want or how much help they need to navigate career opportunities at their companies, according to a new survey by McKinsey & Co. and Cara Plus, a division of the nonprofit Cara Collective.
The report, shared exclusively with Forbes, found that employers place too high a premium on “intangible benefits” such as employee recognition, time off and bigger job titles, the last of which ranked among the bottom five priorities for frontline workers but was near the top for surveyed managers.
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