I was invited to Il Cenacolo in San Francisco to give a talk on the realities of running a small wine brand in the midst of the big and changing wine world. This was an informal talk to a general audience, but we do get into vineyard costs, the legal and practical aspects of starting a winery, some fundamental marketing and model choices, benefits and challenges of being small, changing consumption patterns and other business realities. There is much, much more to discuss here, but it was a short talk. Contact me if you have questions or need consulting help with getting your own project started!

A longer version is posted here too where I go into my own road to wine, my past a chef, and possible links to the Italian-American experience and history in California.

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