Learn about the Chaos to Clarity Startup Accelerator – [ Ссылка ]
In this episode Eric is joined by Alfonso de la Nuez - Co-Founder of UserZoom and Board Member of UserTesting, and the Author of The Digital Experience Company.
Both companies famously merged in April of 2023 to Help Organizations Build Human-Centered Experiences for All.
With how easy it’s become to build software, neglecting User Experience will bring you a very undesirable churn rate due to your competitors making a much better first impression and allowing clients to have a frictionless user journey.
Tune in for this episode to learn more on how to turn user experience into your competitive advantage!
Highlights:
00:00 The Beginning of Alfonso’s Career
02:30 Alfonso’s Path to Entrepreneurship
04:03 Focus on the User Experience
08:29 The Pitfalls of Under-Prioritising UX
10:59 How the SaaS Model has changed how buyers make decisions
13:45 How UX and UI Roles have Changed over the Years
16:33 UX is a Team Sport
20:27 UserZoom and UserTesting - how do they do it?
22:52 Discovery-Led Growth and creating Product-Market Fit
26:00 The Importance of Proper Research before your Product Launch
33:44 Why You Need to a Neutral 3rd Party for your Research
35:58 Alfonso’s Book - The Digital Experience Company
39:57 The 2018 McKinsey Report on the Business Value of Design
42:30 What we can borrow in how Customer Experience is Treated in Brick-and-Mortar Stores
45:30 Alfonso's American Dream Journey
Connect with Alfonso - [ Ссылка ]
Check Out The Digital Experience Company - [ Ссылка ]
💡 Want to hear actionable insights from real SaaS founders that beat the odds and made it to the top?
Check out the Chaos to Clarity Podcast: [ Ссылка ]
💡 Looking for quick tips n’ tricks?
Try this playlist of YouTube Shorts designed specifically for SaaS startup founders: [ Ссылка ]
🤝 Let’s Connect! 🤝
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🔮 About Eric Weiss and Chaos to Clarity
Are you a SaaS founder drowning in chaos and finding the journey to the top tougher than you imagined? You're not alone.
Every SaaS leader faces uncertainties that can stifle growth. Stalling revenue, team dysfunction, and murky product-market fit are among the common pitfalls along the path. Growing a successful company is hard, and every founder struggles with friction and obstacles.
Some founders have found an easier path.
Instead of venturing alone, tripping over every rock and scraping against every branch, they found a guide to help them navigate, avoid obstacles, and reach the summit with ease.
Welcome to Chaos to Clarity. Your lifeline in the tumultuous journey of SaaS entrepreneurship.
💡 Learn from the Chaos to Clarity Podcast: Equip yourself with actionable insights from experienced founders who've reached the summit and lived to tell the tale. We tackle the critical issues that keep you awake at night, from building a strong team to raising money and leading through crisis.
💡 Transform with the Chaos to Clarity Accelerator: More than a program, it's your expedition party. You'll work closely with experienced SaaS executives and industry experts who will guide you up the mountain using battle-tested strategies to solve your toughest challenges.
Ready to make the ascent from Chaos to Clarity? Take the first step now.
#SaaS #BusinessCoaching #StartupAccelerator #Entrepreneurship #Leadership #TimeManagement #BusinessStrategy #MentalClarity #ChaosToClarity
