If you're a local business who is using Twitter, have a look at what's in your Twitter description field. Most businesses have a little descriptive blurb but they don't include key details that would be helpful for their audience, like the phone number for restaurant reservations, dental appointments or an emergency number for plumbers, electricians and other tradespeople. For some businesses, maybe the open hours or location (food trucks) is what fans would like at their fingertips. Take a minute and think about what key details could go into your Twitter description.

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