How are big brands listening to their customers? Social listening is a crucial component of audience research and is a tool that big companies like McDonalds and PepsiCo are actively employing. Hear insights from Jola Oliver, Director of Global Social Media Intelligence at McDonalds in conversation with Stephan Gans, SVP and Chief Insights and Analytics Officer at PepsiCo, to learn how big brands use social listening to better understand their customers during COVID-19 and beyond, moderated by Raghu Iyengar, Wharton Customer Analytics Faculty Director.
Stephan Gans
Senior Vice President & Chief Insights and Analytics Officer
PepsiCo
Jola Oliver
Global Director of Social Media Intelligence
McDonald’s
Moderator: Raghu Iyengar
Faculty Director
Wharton Customer Analytics
