Author branding can be a powerful tool to reach more readers. In this video, I break down the essentials of designing an author brand that works for you and builds an audience for your writing. From colors, fonts, and iconography to your communication strategy, I'll take you through the steps to creating your author brand. Good author brand design can create a strong identity for you and your work, increase your visibility online, and build an audience that connects with you.

Whether you want to make money from your writing or get your stories out to as many readers as possible, building an author brand is a must.

Designing your author brand is just the first step of building a platform for your writing. In future videos, I'll explore other aspects of growing your audience and promoting your work.

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TIMESTAMPS
0:00 - Introduction
0:37 - Brand Brainstorming
0:43 - Audience
0:57 - Brand Analysis
2:14 - Your Unique Qualities
3:48 - Brand Design
5:15 - Colors
5:59 - Fonts
6:26 - Iconography
8:19 - Communication
10:28 - Consistency
11:11 - Compatibility
12:28 - You + Your Brand

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#writingtips #branding #authortube

ABOUT
I'm Grayson Taylor, an author and filmmaker, here to help you on your creative journey by sharing what I've learned—and what I'm still learning—about storytelling. After writing my first full-length novel when I was seven, I've authored more than a dozen action-adventure, sci-fi, mystery, and dystopian books. I've also written and directed several short films, composed music, and acted onstage, on TV, and in films.
You'll find writing advice, publishing tips, and behind-the-scenes videos on my channel.
You can find my books, films, music, and more at graysontaylor.info.

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