Hello everyone! Welcome back to the Orchestrate Sales enablement channel. In this video, I will explain why teaming with others in product, marketing, operations, and #sales is difficult, especially when building content for sales.
We want to help people sell value. A value proposition describes what sets your product or service apart from competitors. It gives an overview of the benefits a product or service provides. A positioning statement is broader and it's created after you've developed your business' value proposition. You have a LOT of competition internally. Most of it is from google and YouTube.
The challenge that commercial enablement leaders face in "building great services" is multi-faceted.
Sales enablement services are what people often want internally.
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#value #digitalexperience #highgrowth #solutionselling #salesenablement #valueproposition #pitch #commercialenablement #strategy #operatingmodel # #digital #emailmarketing #digitalmarketingtips #digital transformation
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