In this Fireside Chat, Jon Ratcliffe speaks with Alessandra Bellini, Chief Customer Officer of Tesco PLC about really listening to and understanding consumers, her role as Chief Customer Officer at Tesco, her career to date and so much more!

This inspiring conversation is part of a series brought to you by the London Business School Marketing & Strategy Club.

Alessandra joined Tesco in March 2017, after over 20 years at Unilever, having started her career in advertising.

She has an international background and is obsessed with developing people and growing brands, seeing these as the ultimate levers to a successful business.

As Chief Customer Officer at Tesco, Alessandra brings together all of the disciplines of marketing, advertising, loyalty, and insight to create strong and distinctive brand propositions and communication for the Tesco Group.
Prior to Tesco, Alessandra worked for Unilever in the USA for 5 years, where her remit included innovation, communication, and business for food categories. Before the USA, she held a number of board-level marketing roles in Italy, Central, and Eastern Europe, across the Unilever portfolio.
She has two grown-up children and lives in London traveling around town on a baby-blue Vespa.

Jon Ratcliffe has a long relationship with the London Business School, having guest lectured and organised lecture series at LBS since 2009 Jon is also the founder and CEO of Engage Video Group, a fast growth data-driven video technology company. EVG has reached billions of people with their videos over the last 5 years made for companies like Nestle, Unilever and Coca Cola. Jon has delivered keynote speeches on the main Debussy stage at the Cannes Lions multiple times focused on the power of social media video Jon is also a Global Agenda Council Member for the WORLD ECONOMIC FORUM. Jon was previously Head of Advertising for Google and led YouTube sales in multiple markets around the world. Jon also worked at Google's head office in San Francisco in the GoogleX marketing team. This is Sergy Brin’s team where Jon was working on marketing of Google Glass . Until recently Jon Ratcliffe was also an advisor to the Nelson Mandela Center for Memory.

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