Learn most important CRM Interview Questions and Answers, asked at every interview. These Customer Relationship Management Interview questions will be useful to all entry level candidates, beginners, freshers and experienced candidates interviewing for the role of CRM Assistant, CRM Manager, CRM Administrator, CRM Consultant etc.
The examples and sample answers with each question will make it easier for candidates to understand these conceptual, situational and practical interview questions.
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0:00 Interview Questions CRM
0:41 What is CRM? Customer Relationship Management Foster the relationship with your customers and contacts Helps to improve your sales and revenue by serving your customers better
1:34 What are the different types of CRM? i. Operational CRM Helps in efficient running & streamlining business processes. E.g. Sales, Marketing, Service etc. ✓ Get leads and convert them into sales Call centers, Data aggregation centers, Web forms
2:28 II. Analytical CRM Main focus is on Data Analysis. Decisions are made on the basis of data trends. Useful for top management. Helps to improve your business processes.
2:56 iii. Collaborative CRM Share customer information among various teams. One team picks on the information by another and acts. E.g. Sales team picking up the information by support team.
3:55 On-premise CRM & Cloud CRM ✓ On premise CRM - Application hosted & run within company Cloud CRM - Application and data are both hosted on cloud
6:06 What are the benefits of using CRM? Stores large amount of information in organized way
7:58 Disadvantages of using CRM.... Transition from manual to automatic system Data backup ✓ Training schedules Unstable application may lead to loss of data
10:50 How CRM helps in managing emails? Sorting emails Automatically send email to right destination ✓ Send autoreplies ✓ Correlate emails, incidences, customers ✓ Manage multiple attachments
11:42 Challenges while implementing CRM... Lack of clear and measurable objectives No documentation ✓ Security issues ✓ Choosing the right partner ✓ Insufficient user training
13:29 For optimal use of your CRM.. ✓ Check and review your data regularly ✓ Understand your customer's preferences through various
