Creative diversity is top of mind for all brands scaling on Meta Ads in 2024. In today's video, we dive into this term and how you can achieve it.
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📕CHAPTERS:
00:00 it’s not enough to have “good” creative anymore
00:46 What is creative diversity?
01:47 How to tell if your brand has creative diversity
03:04 Meta’s Creative Diversity Checklist
03:44 The 3 levels of creative diversity
03:59 The type of creative diversity most brands have…
05:04 Expert level creative diversity
05:58 This brand has over 5000 live ads
06:55 This brand has great static creative diversity
07:21 A brand with great images & statics breakdown
07:54 This brand has over 2500 live ads
08:39 Iterative vs Net New Testing
