In this video, Lunia Hara and Prof. Dr. Annika Schach dive deep into the importance of Diversity, Equity, and Inclusion (DEI) as a strategic imperative for companies aiming to succeed in a globalized world. As they discuss, DEI isn’t just a social responsibility — it’s essential for innovation, talent retention, and long-term success.
In this interview, they cover:
💡 The Need for DEI for Business Success: How globalization and diverse perspectives are necessary for organizational success.
💡 Leadership’s Role in DEI: Why management must set the strategy, allocate resources, and prioritize DEI as a core business initiative.
💡 Making DEI a Cross-Sectional Responsibility: Dr. Schach discusses why DEI requires collaboration across management, HR, and internal communications.
💡 The Power of Communication in DEI: Creating learning opportunities, building allyship, and making DEI visible throughout the year — not just during designated “months” or “days.”
💡 Continuous DEI Engagement: Lunia emphasizes how companies can make diversity a “normal” part of their culture by engaging with diverse groups year-round and tailoring communication styles to audience needs.
Has your company integrated DEI beyond awareness months? Share your story in the comments!
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Timestamps:
00:00 - Advantages for companies that foster and practice DEI
01:39 - Challenges that DEI brings for companies
03:00 - Who is primarily responsible for diversity in a company?
04:06 - Giving the topic of diversity more visibility in internal communications
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