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MARKETING MANAGEMENT LECTURE IN HINDI
( A VIDEO ON MARKET TARGETING ) (STP Analysis)
Previous videos;
Segmentation - [ Ссылка ]
Targeting - [ Ссылка ]
Positioning - [ Ссылка ]
This video consists of the following:
1. Concept of Market Targeting in hindi (with Examples)
2. STP Model
3. Benefits and Importance of Target Marketing
4. Market Targeting Strategies
A. Limited Coverage Market Targeting
i. Single Segment concentration
ii. Selective Specialization
iii. Product Specialization
iv. Market Specialization
B. Full Coverage Market Targeting
i. Undifferentiated Marketing
ii. Differentiated Marketing
iii. Concentrated Marketing
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chapter 4 market segmentation targeting and positioning
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chapter 5 market segmentation targeting and positioning
